Nokia and Pearson to launch new mobile service in China for English language education
Mobile communications company Nokia (NYSE: NOK) and education company Pearson (NYSE: PSE) announced the formation of a joint venture, Beijing Mobiledu Technologies, to accelerate the growth of ‘Mobiledu’, a premier mobile phone-delivered education service, developed by Nokia in China.
“Launched in China in 2007, Mobiledu is a mobile service that
provides English-language learning materials and other educational
content, from a variety of content providers, directly to mobile
phones.,” Nokia stated this morning, “Customers can access the content
through an application preloaded on new Nokia handsets, or by visiting
the service's mobile website and most other WAP portals in China.”
Since its launch, Mobiledu has attracted 20 million subscribers in China.
The new joint venture company will combine Nokia’s mobile
devices and services with Pearson's education assets, to deliver a wide
range of services to meet demand for education in China.
"China is the world's largest mobile phone market and the
country with the largest number of people learning English. This is a
great opportunity to combine Pearson's English language learning and
wider educational services with the mobile technology capabilities of
Nokia to meet this demand and help a larger number of people achieve
their aspirations,” John Fallon, Chief Executive of Pearson's
International Education business said.
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