Nokia launches affordable mobile service Ovi Life Tools in China
Nokia (NYSE: NOK) announced the launch of Ovi Life Tools in China.
Designed for the emerging markets, Ovi Life Tools offers a wide range of
information services covering healthcare, agriculture, education and
entertainment.
The service addresses the needs of rural consumers
with the vision to provide livelihood and life-impacting benefits to
improve their economic prosperity and quality of life. At launch, two
affordable and easy-to-use mobile phones, the Nokia 1616 and the Nokia
1800, will support the new service.
"While China's urbanization
is growing rapidly, we believe there is a compelling need to provide
mobile solutions in emerging markets bringing affordable, quality, and
locally relevant information direct to the consumer," said Chris Leong,
Nokia’s senior vice president for Greater China, Korea & Japan.
The
company cited Sun Xiaoming, deputy director of the China Rural
Technology Development Center as saying: “Currently there are almost 732
million rural residents in China: which is roughly 55 percent of the
total population. The Chinese government has consistently placed rural
issues as a top priority, and this includes the development, access and
dissemination of information to people in rural areas. Fast and
effective communication coupled with locally relevant information will
help promote economic growth and productivity.”
Ovi Life Tools
will be available across China on the Nokia 1616 and the Nokia 1800, and
will be available on more devices in the future. The SMS- based service
will be in simplified Chinese, and features four categories:
healthcare, agriculture, education and entertainment.
Nokia is
launching Ovi Life Tools with six major partners - 39.net, Beijing
Nongxintong Technology Co. Ltd., Beijing Etiantian Net Educational
Technology Co. Ltd (Beijing Sizhong Ltd.), British Council, Kongzhong
Corporation and Sina.com.
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