China Youth Media, Inc.
China Youth Media, Inc. is a China focused youth marketing and media company whose business is to deliver advertising and content to one of the most sought after and fastest growing demographics in the world. Through its wholly owned subsidiary Youth Media (Hong Kong) Limited, CHYU has secured contracts with a term of 20 plus 10 years that provide exclusive rights from the Chinese government controlled corporation, China Youth Interactive, which uniquely position CHYU to market to China's massive student population with preferred access online, on campus and on mobile. CHYU currently targets China's campus-based college students, who total more than 30 million and make up a key segment of the largest youth market in the world.
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China Youth Media streams NFL live on its Koobee network
China Youth Media, Inc. (OTC:CHYU) announced yesterday that it is streaming the National Football League (NFL) through its rights agreement with Xinhua Sports and Entertainment. The NFL is streamed live on China Youth Media's Koobee.com, a dedicated Intranet Television Network and media portal targeted to China's 30 million plus college students.
Koobee began its live NFL broadcast with the kick-off of the regular season and will extend its coverage to the Super Bowl playoffs in February 2010. The NFL is the most lucrative sports league in the world, generating an estimated US$8 billion a year in revenue, and continues to expand its reach around the globe. Recent NFL promotional initiatives in China, the largest sports market in the world, have aggressively targeted teenagers and young adults in large urban areas totaling almost 100 million people.
"Koobee is attracting more and more international premium content as our audience continues to grow, and we are very pleased to deliver the NFL to this key segment in the world's largest youth market," commented Jay Rifkin, China Youth Media's CEO. "Major global brands like the NFL realize the value of exceptional content delivered to a targeted, highly sought after audience on the Internet in China. This powerful combination should allow us to garner premium advertising rates."
