A8 Music Group
A8 Music Group Ltd is an integrated digital music company in China. It provides music content and services to mobile phone subscribers. The company sources its music content from its own interactive internet UGC platform, www.a8.com, and other international and domestic record labels. It sells music content in the form of ringtones, RBTs, and IVR Music. A8 Music Group Ltd distributes its services through the wireless network of mobile operators. It also sells non-music content, including games, wallpaper, entertainment news, and jokes. A8 is headquartered in Shenzhen.
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A8 Digital Music in sharing deal, profits up
A8 Digital Music Holdings has launched a two year agreement with Taiwan’s HIM International Music that will give A8 exclusive rights to use all the songs owned by HIM music. The agreement applies to use in mainland China’s mobile telecoms sector. The company also released its annual report, showing profits for 2008 up 45 percent year on year, while user generated content (UGC) grew 270 percent. A8 listed in Hong Kong in June 2008.
HIM will gain the use of the A8 platform, which will see their recordings being used in A8’s ringtones and ringback tones, providing promotion for HIM artists and material. HIM will also cooperate with A8 in “talent resources allocation”, which will include HIM artists attending A8 events. This cooperation is also intended to create a forum for both mainland China and Taiwan musicians to interact.
A8 Chairman Liu Xiaosong said in a statement: "We are very pleased to be working with HIM, which is known for its ability to nurture new artists. Furthermore, with 3G mobile communications kicked off in the country, multimedia ringback tone and full track downloads are going to be in great demand. We are looking at a mobile music market with immense potential and expect the music provided by HIM can consolidate our leading position in the digital music market, shaping up A8 to be the number one digital music company in China."
The partnership is intended to help A8 enrich its back catalogue, while gaining business from China’s telecom companies.
